The objective of this study is to find out the use of sign on Nokia’s Advertisement. This study applied library research and compiled data were analyzed through descriptive analysis method. Through this method the writer tries to describe, explain, and analyze the use of sign by C.S Peirce’s semiotic theory. The unit analysis of this research was the six of Nokia’s advertisements. They were chosen because they were containing of sign. For the semiotic analysis, the writer marked the data by choosing advertisement as the kind of communication. Language is as a tool of communication on advertisement is different with other because is not just use verbal symbol, but also nonverbal symbol. The clasified data contain signs which consist of representamet, object, and interpretant. The relationship of these three items can be deliver a clear meaning of a selected object ( advertisement ), and use for communication. Through this relationship will create the process of delivering meaning and interpretation which is called the process of semiotic. After analyzing the sign, it could be concluded that each advertisement had different sign and also different meaning. These differences had given different interpretations. From the semiotic analysis of six advertisements the advertiser would like to convey the function, strength, and other ease of Nokia’s mobile.

SI11010

SKR BSI 11010

Perpustakaan FAH (Skripsi BSI)

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