Commodification And Consumerism Ideology In Five Star Billionaire (2013) Novel By Tash Aw
Shabrina Farahiyah Febriyanti - Personal Name
Nina Farlina - Personal Name
The aim of the research is to show the readers the portrayal of commodification
and consumerism ideology through the characters in Five Star Billionaire (2013) novel
by Tash Aw by using Marxist theory. The writer uses qualitative descriptive to achieve
the result. All data are collected from the narration in the novel.
The portrayal of commodification can be seen through how the characters act
towards the objects or the persons in terms of exchange value and sign-exchange value.
It can be seen when Phoebe and Gary are used as commodity that have exchange value
by their boss, when Phoebe is used her fake-branded stuff to give other people
impression that she is a bourgeoisie, and when Phoebe use Walter Chao to make she
lives in luxury. How Phoebe is commodifying her stuffs leads her to follow the
consumerism ideology.
and consumerism ideology through the characters in Five Star Billionaire (2013) novel
by Tash Aw by using Marxist theory. The writer uses qualitative descriptive to achieve
the result. All data are collected from the narration in the novel.
The portrayal of commodification can be seen through how the characters act
towards the objects or the persons in terms of exchange value and sign-exchange value.
It can be seen when Phoebe and Gary are used as commodity that have exchange value
by their boss, when Phoebe is used her fake-branded stuff to give other people
impression that she is a bourgeoisie, and when Phoebe use Walter Chao to make she
lives in luxury. How Phoebe is commodifying her stuffs leads her to follow the
consumerism ideology.
Ketersediaan
| SI19024 | SKR BSI 19024 | Perpustakaan FAH (Skripsi SI) | Tersedia namun tidak untuk dipinjamkan - No Loan |
Informasi Detil
Judul Seri
-
No. Panggil
SKR SI 19024
Penerbit
Fakultas Adab dan Humaniora UIN Syarif Hidayatullah : Jakarta., 2019
Deskripsi Fisik
viii.33 hlm.ilus.25.cm
Bahasa
English
ISBN/ISSN
-
Klasifikasi
SKR SI
Informasi Detil
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
commodification
bourgeoisie,
subordinates,
working class
consumerism ideology
Marxist theory
novel analysis
Info Detil Spesifik
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Pernyataan Tanggungjawab
Shabrina Farahiyah Febriyanti
Tidak tersedia versi lain
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